• About Hamlet
  • About Hamlet
  • About Hamlet

About Hamlet

Hamlet in brief: facts and assets you can count on

A family-owned company with a passion for sweet treats since 1956

In 1956, the story of Hamlet started with Alfred Geltmeyer. Operating out of a small bakery in the centre of Vrasene (Belgium), he started a small-scaled sweets wholesale business. When his three children joined the company, they chose to expand it with a company’s own chocolate-producing facility. Nowadays all Hamlet employees share the same passion of offering you the most delicious chocolates and sweets. Day after day.

A magnificent Belgian chocolate tradition

The quality and diversity of Belgian chocolate products is unrivalled. Hamlet continues to contribute to this Belgian chocolate tradition. We create and produce delicious and visually appealing products for you. 
You can choose pralines, truffles, chocolate chips, tablets, figurines and melting chocolate.

Innovation with a finger on the pulse

Hamlet closely follows global trends. Every day our innovation team works hard to develop new, innovative products and packaging.
Your main contact will regularly inform you about our latest novelties.

A constant emphasis on quality and control

The traceability of all our products is guaranteed.
Our products undergo several controls, from the receipt of the ingredients and the delivery to your doorstep, during which we check the recipe, finish, packaging, temperature, etc. Lab analyses are performed on a regular basis. Besides this, Hamlet also regularly organises safety, quality and ethical audits. 

Own logistics centre to guarantee a punctual and correct service

Your customer contact in our head office is your main contact. He or she will find out more about your wishes and ensure that these are fulfilled. In a timely and correct manner. 

More information 

Two own plants produce up to 25 tons of chocolate every day

Our production centers, A&A Chocolaterie (figurines and tablets) and Pralinart (pralines) pride themselves on the quality of their products. Every day, our in-house R&D team works on developing new products. Further training and investment in ultra-modern machinery mean we can rely on state-of-the-art production facilities.

A&A chocolaterie

  • Production of seasonal products, chocolate figurines and tablets

  • Gift packaging

  • IFS-certified  (Higher level)

  • BRC-certified (Grade A)

  • Capacity: 15+ tons/day



  • Production of Belgian pralines

  • IFS-certified  (Higher level)

  • BRC-certified (Grade A)

  • Capacity: 10+ tons/day


Hamlet head office & logistics center

  • €90,000,000 turnover

  • IFS logistics certified (higher level)

  • 10,000 m²

  • Space for 9,500 pallets

  • Transport by own refrigerated trucks in Belgium (constant logging)

  • Transport by certified partners outside of Belgium 

Together we can develop custom products for you

Do you have specific requirements in terms of the product or packaging? Do you wish to sell a Hamlet product under your own brand? 
The hard-working dedicated team at Hamlet will gladly listen to your wishes. Tell us what you want. We will do our utmost best to fulfill all your wishes.
PralinesTrufflesChocolate chipsTabletsFigurinesMelting chocolate

Constant attention to sustainability

When working with natural products, you also have to make a special effort in terms of sustainability and Hamlet is no different.

  • We use solar panels to generate as much of our own energy as possible.

  • Frequency-driven compressed air installations help us reduce costs.

  • Our chocolate pipelines have additional insulation to ensure no heat is lost.

  • The heat generated during production is used to heat our premises.

  • Our refrigeration installations are equiped with free-cooling to make optimum use of the available energy.

  • Closed refrigerant circuits prevent unnecessary waste.

  • All our lighting outside the production plants is equiped with motion sensors to avoid unnecessary energy consumption.

  • Rainwater is recovered for sanitation.

  • Our trucks meet the Euro 5 standard to minimize their environmental impact.

  • The various waste flows are separated to allow maximum recycling.

  • New investments are discussed beforehand with an environmental coordinator to ensure that sustainability is a priority from the conceptual phase onwards.


Each of our production plants, A&A Chocolaterie (figurines and tablets),  Pralinart (pralines) have obtained several types of important certification.


In 1998, the British Retail Consortium (BRC) developed a food safety standard, called the BRC Standard. The BRC standard is based on an effective HACCP programme but includes a number of additional requirements for certain aspects including:

  • Senior management commitment.

  • The food safety plan.

  • The production facilities.

  • Product control.

  • Process control.

  • Personnel.


HACCP, the acronym for Hazard Analysis and Critical Control Points, is a risk assessment programme for food products . Companies that prepare, process, treat, package, transport and distribute foodstuffs must identify all the aspects of the production process and analyze the risks and hazards. This control process, which was developed by the European Union, aims to ensure that the risk of contamination of foodstuffs is reduced as much as possible during the production process.

The 7 key features of an HACCP system:

  1. Conduct a hazard analysis.

  2. Identify the critical control points (CCP’s), the points in the process where hazards can be prevented or eliminated.

  3. Establish critical limits for every CCP.

  4. Set criteria for how the CCP's are controlled or monitored.

  5. Define the corrective action for every CCP to guarantee safety is maintained or restored.

  6. Use verification, i.e. periodical checks to ensure whether the HACCP approach is working as it should.

  7. Keep documents and measurements. Record what you have changed and how.

IFS – IFS Logistics

The IFS (International Food Standard) standards were developed for and through all involved parties in the supply chain, which would like to use uniform standards to ensure safety and quality of food and non-food products and related services. 

IFS Standards help to comply with all legal food and non-food safety and quality requirements and give common and transparent standards to all concerned suppliers and service providers as well as a concrete and strong answer to the high safety and quality expectations of customers.

UTZ certification

Hamlet also has a selection of UTZ-certified products.
UTZ Certified stands for sustainable farming and better opportunities for farmers, their families and our planet. The UTZ program enables farmers to learn better farming methods, improve working conditions and take better care of their children and of the environment.
Through the UTZ program farmers grow better crops, generate more income and create better opportunities while safeguarding the environment and securing the earth’s natural resources. Now and in the future.
And that tastes a lot better.


ETI code

HAMLET works according to the principles of the ETI code.

Want to know more?

Do you have a question? Would you like to meet with us? Then please do not hesitate to get in touch with us. We are at your service.
Call us  +32 (0)3 750 99 50
Use this contact form to mail us

naar top